Speak softly and carry a BIG LIST. I recently peeked one of those BIG MARKETING gals who has a BIG BIG LIST. She pulled me into a tripwire experience. Let me tell you how it went, and how you can set this up for yourself, if you wanted to.
Read this with a mind to rig your own tripwire, like she did.
Her sponsored ad showed up in my feed, so that got me looking. I dropped a comment – unsolicited advice on the name she chose for her program. 😉 (of course, this is me after all).
She then commented back (or maybe her VA did). She said “check your DMs” – so I did.
She sent me a freebie there, but I believe it was for leveling up Facebook ads. I don’t plan on buying those any time soon. So I didn’t bite for that.
Next, I surfed over to some other post of hers. Or maybe I went to her website? There was a freebie there, so I signed up. What was it? Oh, yes. 50 ways to drum up business with existing clients. All the advice we often gloss over, or ignore — like pitch the folks at your local Chamber of Commerce, reach out to former clients, set up a finders’ fee to encourage referrals, take out an FB ad… stuff like this.
So then I clicked on something. I think I was asked to fill out a questionnaire. The questions may have been a precursor to the download – I don’t remember. Jotform was the chosen vehicle – I think.
The form asked me which aspects of my business could I most use help on. So I picked one, even though at this time I have no intention of outsourcing But maybe one day.
Within a day, I received an email from a web designer (because I had picked web design and tech as my most needed support services). The web designer had her SERVICES page clearly laid out. The mid-range services she listed were priced at $1K.
Good tripwire strategy.
Each service description was written as an overview- not too long, not too short. Just enough detail to give you an idea of what you could get for a certain, flat price. (I want to say she had “social media tune-up” for $500 but I can’t remember all of it.)
I wrote back and explained that I was there based on the wording of the question on said marketer’s form, but that I wasn’t looking to hire at the moment.
I used this as a networking opportunity – and spoke my reply in video form.
Shortly after that, two more web designers emailed me. Each of them mentioned the marketer’s name in their subject line. This was a good strategy because it got me to open the emails right away.
One of the emails, I deleted because it said something like “be aware that all of your replies sent to this email will be copied in to everyone on the chain.”
That sounded like too much, so I opted to ignore.
The other guy, I just finished writing back to, today.
Anyway, I thought it was quite effective that a freebie was used to get me looking at the Services page of a web designer.
Although… the freebie tripwire was a bit tricky.
After all, I was not ACTIVELY LOOKING at the time. The wording of the question forced the interaction.
At the very least, the web designer with the great looking services page got my attention and held my interest. I may remember her in the future due to her very clean presentation, crisp writing and good follow-up. The guy, I took a look at today. His site was pretty together, too.
WHAT ARE YOUR THOUGHTS about this tripwire free giveaway approach?
Would you do it? Or at least experiment to see what happens?
Do you already have funneling of this type set up in your biz? Why or why not?
If you freelance, let’s keep in touch.
I won’t spam or sell your email. After all, that type of frustration is the whole reason I created this site.